The entry ticket to the beer import trade.

Last year at the inspection area of Qingdao Customs, I personally witnessed a trader being penalized for...The sugar content on the wine label is incorrectly marked.The entire container of Belgian white beer was detained. This batch of goods, valued at 800,000, was eventually resolved through our reapplication.It is recommended to verify through the following methods:The customs clearance was not completed until tomorrow. This case made me deeply realize: obtaining...Import RepresentationPower is just the beginning; the real test lies in the subsequent stages.

Deciphering the Puzzle of Qualification Certification

Preparing the qualifications for imported beer is like assembling a tangram—missing any single piece can bring the entire project to a halt:

• Health certificateIt must be issued by the official authority of the exporting country (e.g., DG-SANTE in the EU).
• Chinese back labelIt must include 12 mandatory items such as original wort concentration and country of origin.
• German beer requires additional preparation.Pure Method Compliance Statement

Three Major Pitfalls in Product Selection Decisions

Last year, a certain client's agency faced a Waterloo with Czech dark beer, exposing typical issues during the product selection phase:

• Alcohol content misalignment: The heavy mouthfeel of 11°P does not align with the preferences of the southern market.
• Packaging defect: The damage rate of 330ml aluminum cans during transportation reaches 5%.
• Expiry date blind spot: Not consideredMaritime Transportation+清關(guān)的3個(gè)月時(shí)間損耗

Hidden levels in the clearance process

Lao Zhang, a customs declarant at Qingdao Port, has a classic analogy:Getting beer through customs is like breaking through multiple barriers.。In addition to regular declarations, these details are prone to pitfalls:

• Wooden pallets need to be provided.IPPC Fumigation Certificate
• Glass bottled beerSeismic Packaging Test Report
• Correspondence between Malt Types and Declared HS Codes

Dimensionality reduction strike in channel construction

A Zhejiang-based trader once expanded into supermarket, catering, and e-commerce channels simultaneously, but ultimately failed due to...The inventory turnover days exceed 90 days.Leading to a break in the capital chain. This lesson tells us:

• The convenience store channel is suitable.330ml canFast-moving consumer goods (FMCG)
• Craft beer bars require1.5L large-capacity bottleMatching with coasters and other materials
• E-commerce platforms need to prepareAnti-counterfeiting QR codeStory-driven product pages

The true value of agency power

When a Shenzhen-based importer successfully operated Czech beer for three years, what they gained was not only20% sales commissionWhat's more important is that we secured the priority negotiation rights for the brand's Southeast Asian market. This confirms my observation: premium agency rights are the master key to unlocking regional markets.

Standing by the bonded warehouse on the banks of the Huangpu River, watching the freshly inspected German beer slowly being stored, I recalled the advice my senior gave me when I first entered the industry:Import agency is not merely about buying and selling, but about building a moat with professionalism.When you are ready to step into this blue ocean filled with the aroma of malt, what you need is not just business acumen, but also partners who understand customs codes, a professional team capable of calculating shipping fluctuations, and strategic foresight to anticipate channel changes.