Home»Import Representation» Three Value Depressions and Selection Strategies for National General Agents of Imported Equipment
Strategic Value Reconstruction of the National General Agency Model
In 2025Equipment ImportsIn the market landscape, the national general agency model is undergoing a value reshuffle. According to the latest data from the General Administration of Customs, the customs clearance efficiency for imported electromechanical equipment through standardized general agency channels has improved by 42% compared to conventional trade, with the average logistics loss rate dropping to 1.8%. This model achieves...Centralized procurement volume capabilityandProfessional Service Integration, establishing four core competitive advantages for the enterprise:
Breaking through entry barriers: Process3CThe average processing time for mandatory access procedures such as certification will be reduced to 15 working days.
Supply Chain Cost Optimization: Achieve a 30% reduction in overall logistics costs through large-scale transportation and bonded warehousing.
CE/UL certification equivalence assessment: Professional teams can predict changes in technical regulations of target markets 6-8 months in advance.
After-sales response escalation: Establish a spare parts warehousing network covering 85% of prefecture-level cities, reducing emergency response time to 48 hours.
Five golden standards for general agent qualification review
To select qualified general agency service providers, it is necessary to establish a multi-dimensional evaluation system. After the implementation of the 2025 revised edition of the "Mechanical and Electrical Products Import Management Measures," it is recommended to focus on the following:
Franchise authorization chain
Verify the validity period and scope of authorization of the original manufacturer's authorization letter.
Please confirm whether there are any regional sales restriction clauses.
Customs Affairs Handling Ability
No major classification declaration error records in the past three years.
Number of engineers holding manufacturer certifications
Localization capability for technical documentation conversion
Three Key Risk Control Points in Agreement Negotiations
The terms of the general agency agreement directly impact project revenue. It is recommended to pay special attention to the following based on the 2025 standard contract template:
Minimum Order Quantity Clause: Establish tiered procurement targets and a flexible adjustment mechanism
Intellectual property clause: Clarify the division of responsibilities in parallel import scenarios
Exchange rate fluctuation clause: Establish an automatic hedging mechanism for dual-currency settlement
New Evaluation Dimensions for Agency Services in 2025
With the full implementation of the RCEP tariff policies, it is recommended that enterprises focus on three new capability areas of their agents:
Application of rules of origin: Can more than 90% of imported equipment enjoy zero tariffs?
Special Economic Zone Operations: The capability to conduct global maintenance operations within the Free Trade Pilot Zone
The EUs new Battery Law (2023) requires importers to provide a carbon footprint statement: Solutions for Complying with the EU's New Machinery Directive (MD2023/1230)
In the field of equipment import, selecting a national general agent is not only about establishing trade channels but also a systematic project involving technical compliance, supply chain management, and risk control. The value of professional agency services is shifting from mere trade execution to full lifecycle management, which requires import enterprises to establish a more scientific partner evaluation mechanism.