In recent years, South Koreas instant noodles have achieved remarkable results in the global market, especially in the Chinese market. According to the latest data, as of the third week of November 2023, the export value of South Koreas instant noodles has reached approximately 6 billion yuan, an increase of more than 20% compared with the same period last year, exceeding the total amount of any previous year and setting an annual record.

Market Performance of South Koreas Instant Noodles

Export Value Reaches a New High

The growth in the export value of South Koreas instant noodles benefits from its wide sales in more than 120 countries and regions around the world. Especially in the Chinese market, South Koreas instant noodles are warmly welcomed by young consumers.

Success of the Extra - Spicy Shin Ramyun

More than 15 million packs of the extra - spicy Shin Ramyun have been sold since its launch more than two months ago. Behind this sales achievement are the new flavors continuously launched by South Koreas instant noodles and strong marketing strategies.

Characteristics of South Koreas Instant Noodles

Unique Flavors and Eating Methods

South Koreas instant noodles are known for their relatively tough noodles and non - fried characteristics. Usually, they need to be boiled in water, while domestic instant noodles are softer and can be eaten by soaking in hot water. South Koreas instant noodles are often used as an ingredient in hot pots, such as an indispensable part of army stew and kimchi hot pot.

Success of Marketing Strategies

Aggressive marketing is one of the key ways Korean instant noodles attract Chinese consumers. For instance, the famous "Spicy Food Challenge" featuring products like Buldak Bokkeummyeon frequently appears in variety shows and short videos, sparking consumers' curiosity and desire to purchase, thereby driving rapid sales growth.

Changes in Consumer Preferences

The Concept of Pursuing Diversification in Consumption

Chinese consumers interest in Korean instant noodles is largely influenced by Korean variety shows and影視作品, which reflects consumers pursuit of diversified consumption concepts.

Emphasis on Health and Nutrition

In the past two years, high - end Korean instant noodles with low calories and non - fried processing have been favored in the Chinese market. When choosing instant noodles, consumers not only pursue convenience, but health, nutrition and diversified flavors have also become important consumption demands.

Impact of RCEP on Korean instant noodles

The implementation of the Regional Comprehensive Economic Partnership Agreement (RCEP) has provided new opportunities for the export of Korean instant noodles and other foods to member countries. It is reported that the export value of Korean instant noodles to more than a dozen RCEP member countries has increased significantly, which further proves the popularity of Korean instant noodles in the international market.